Essays and Research Papers on Marketing

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The paper details for each term paper, essay, book report, dissertations and thesis on Marketing that are listed below include a description of the paper. the number of pages, and a sample of text.


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Managing Complex Sales

  • 3 page paper

A 3 page paper discussing issues associated with making large and complex sales. The paper includes discussion of communication and cooperation, and includes an example. Bibliography lists 5 sources.

This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.

This 8 page paper considers the topic of integrated marketing communication; IMC. The paper gives three different definitions and explains them using real life examples and then consider which are the best or most appropriate for different circumstances. The bibliography cites 6 sources.

A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations ...

Toshiba Tablet PC

  • 3 page paper

A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.

A 4 page paper in which the writer explains several marketing communication tactics, such as branding, event sponsoring, e-mail newsletters and more. The writer comments on each tactic as it relates to Nike. Bibliography lists 7 sources.

This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner brand. Bibliography lists 1 source.

A 12 page research paper on how the Internet has changed marketing in a revolutionary sense. Several case examples of home businesses are provided and a brief overview of how on-line communications take place is provided. The role of such things as e-mail, marketing auto-responders, etc.;- -are analyzed in considerable detail. The writer presents the ...

This 7-page paper focuses on communication methods and behaviors in e-tailing. Bibliography lists 2 sources.

Marketing

  • 9 page paper

This 9 page paper answer three questions; what is the difference between marketing to businesses and consumers, how the internet may be used strategically in a marketing campaign and what the value of personal communication in marketing is. Numerous examples are cited throughout the paper. The bibliography cites 7 sources.

A 9 page research paper that examines the role that information and communication technologies play in product development. Bibliography lists 5 sources.

Consumer Rationality

  • 8 page paper

This 8 page paper explores consumerism in terms of rational decision making. Economic issues are discussed as are those pertinent to marketing. Bibliography lists 5 sources.

Brand Loyalty

  • 6 page paper

This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.

Brand Equity Marketing

  • 12 page paper

A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.

Brand Equity Marketing

  • 12 page paper

A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.

A 5 page paper that investigates the attitudes of today's consumer and the effect this has on marketers. Comments from Hugh Mackay provide a foundation for part of the paper. Specific marketing approaches are included. Bibliography lists 5 sources.

A 5 page paper on what makes marketing different from other sciences. The writer argues that marketing is not a science and rather a discipline and gives several examples. Bibliography lists 2 sources.

A 7 page paper presenting an advertising research project in which a survey was used to assess the effectiveness of celebrity endorsement in advertising in terms of obtaining the desired effect on the consumer. The paper reports a survey done of 52 mall shoppers equally divided regarding sex. They were asked their opinions ...

An 8 page paper discussing general aspects and tools of marketing. Though it tends to appear to be a vast catch-all term for all business activity that is not either pure manufacturing or customer service, it rides that fine line between art and science, incorporating aspects of both. It can be straightforward and ...

A 4 page paper explaining the five stages of product life cycle. The writer provides classic definitions of each stage and offers examples of how they pertain to a specific industry. No Bibliography.

A 14 page research paper on how businesses use marketing in order to be more successful. The paper examines the effects of marketing in 3 major categories: retail business, Internet commerce and environmental marketing, and stresses the value of marketing when it is conducted with integrity. For the lack of integrity, Mobil ...

Market Evaluation

  • 9 page paper

Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and ...

An 8 page research paper that is written in the form of an investigative report into the how a planned software development program for a corporation failed to meet its stated objectives. The writer details what went wrong and gives suggestions that can be implemented to facilitate the software development life cycle in the ...

A 5 page paper in which the writer discusses the basic strategic planning that goes into setting price. As an example, the paper takes a brief look at the pricing strategies incurred in price setting for a fictional company marketing a drug that cures Aids. Bibliography lists 2 sources.

Consumer Research Groups

  • 10 page paper

10 pages on consumer research groups; their importance, functions etc; Examines issues, defines terminology, provides 1 illustrative chart. Bibliography lists12 sources.

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