Here is the synopsis of our sample research paper on Developing an Integrated Marketing Campaign for Privatization. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEprivma.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
often associated with commercial enterprises, but in reality is also used by non profit making organisations and governments. In the desire to embrace free trade and create efficient markets many
developing nations are privatising their national industries. There are many barriers to this practice, one of which is public understanding. Therefore, if a country such as Malawi wishes to
privatise their utility companies they need to carry out an effective public awareness campaign. A campaign is necessary for several reasons. The most obvious is that for the shares
to be sold at worthwhile price the demand has to be present. The need for investors to come forward means that they need to understand what privatisation is and who
it may benefit them as shareholders. However, this is not the only issue. Many privatisations will be controversial. There is often a lack of understanding by those who will continue
to use the services. If it is seen by the consumers as a sale of assets that is likely to reduce jobs, decrease wages as a result of corporate desire
for profits and impact on the services they get and the process they pay resistance is likely to be high. This type of resistance may create a difficult situation, reducing
the level of attractiveness of the share to potential shareholders. Therefore, the campaign needs to be more than simply marketing the shares, but also to educate the population of the
benefits of free competition and what the increased investment will mean to the consumers. The level of marketing will depend n the profile of the industry that is being
privatised. For example, in 1999 Kenya Ports Authority was being prepared for privatisation. This was a controversial plan and as a part of the preparation there was a reorganisation and
...