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Essay / Research Paper Abstract
A 5 page paper presenting a marketing plan
for a regional US retailer to expand into Morocco. The paper discusses the 4Ps (product, place,
price, promotion) and estimates the cost of the expansion. There will be only a single outlet in
Casablanca in the beginning, and Chelsea Computer will expand into other cities as growth of the
market warrants. This country was chosen because it is business-friendly and it positions Chelsea
Computer well for future expansion into other African nations. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgChelComp.wps
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