Academic Papers on Marketing Case Studies

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The paper details for each term paper, essay, book report, dissertations and thesis on Marketing Case Studies that are listed below include a description of the paper. the number of pages, and a sample of text.


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8 pages in length. The writer analyzes how selling name brand toy trucks at gas stations during the holiday season ultimately effects consumer perception and buying behavior for the Amerada - Hess Corporation. Numerous keywords relevant to the study of marketing and consumer behavior are utilized throughout this analytical essay. Writer employs insight to ...

24 page long reviews of articles relevant to business and marketing with citations for each.

An Analysis Of PepsiCo

  • 7 page paper

A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market ...

A 5 page business management case study of PepsiCo, Inc. as one of the leaders in the soft drink industry. The writer provides an overview of PepsiCo's current development plans as well as a historical perspective on past economic decisions. The writer also considers the affects of competition on the industry, and prospects for PepsiCo's ...

A 15 page paper investigating PepsiCo, in general, and Tropicana, in particular. How the companies are marketed is the operational element considered most closely. PepsiCo acquired Tropicana in 1998 and no substantial changes have been made to date in the marketing strategies for the company. A brief overview, including market share, is provided for each ...

A 20 page paper written from a marketing perspective of why Coca-Cola chose in 1985 to scrap its 100-year-old secret formula and change to New Coke, along with the consumer reaction to the switch. By the 1960s, Coke was still market leader, but Pepsi had started growing into a real competitor. Coca-Cola was ...

A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and ...

An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to ...

A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It ...

An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health ...

An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.

In this 7 page case study of Kodak, the writer evaluates corporate restructuring and the re-marketability of Photo CD-- a product that has already failed somewhat in the consumer market but went on to be repositioned and targeted towards business consumers anyway. Kodak's marketing strategy and potential for success are analyzed. Bibliography lists 8 sources.

This 5 page report discusses the camera industry in terms of its market, number of firms in the industry, products and competition. The well-known American film and camera maker, Eastman Kodak, is also briefly discussed. Bibliography lists 6 sources.

A short, 4 page case analysis of an individual's attempt to create a business that delivers food to area homes & businesses from several participating restaurants. Discussed are area demographics, socio-economics, pricing strategy, etc; The original handout upon which this case is based is not available. No Bibliography.

Liz Claiborne, Inc.

  • 10 page paper

This 10 page essay examines Liz Claiborne, Inc. Headings include: History of the company, including the devastation it experienced in 1993 and how they recovered; SWOT analyses of the company and industry; Values and Advantages; Competitive Advantages; Recommendations; and Action steps. Bibliography lists 10 sources.

A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity ...

This key cosmetics firm is the focus of a 12 page paper on marketing strategy. Campaigns such as Charlie and Fire and Ice are highlighted as is the firm's recent push of its ColorStay line. A brief historical overview as well as a section on litigation with Jennifer Convertible is provided. Bad publicity as it ...

R.H. Macy's / Case Study

  • 15 page paper

15 pages in length. An extensive marketing case study of the R.H. Macy's company. Included in the discussion are : Macy's history, changing strategies, several SWOT analyses, industry assessment, implementation of current marketing plan, etc; The writer is extremely subjective and also provides conclusive recommendations for Macy's future based upon the evidence presented. Bibliography lists ...

A 7 page research paper examining the reasons behind the failure of customer service at 'America's most beloved department store' and suggestions for repairing the damage done to customer service during the financial faux pas of the late 1980s and early 1990s. The writer recommends that Macy's focuses on the wants and needs of the ...

A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no ...

14 pages in length. Very few companies today can make the claim of being literally centuries old, but one that can is Merck & Company. Merck, along with the other of the world's large pharmaceutical manufacturers, recently have taken their promotion directly to potential patients as well as to the hospitals and physicians who ...

A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases ...

This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.

The strategies and techniques used by Lands' End to teach consumers about the company and its products are explored in this 7 page essay. How the company involves the consumer in the company are discussed. Recent print ads are examined with suggestions for an updated ad for one of their products. No bibliography.

A 10 page paper comparing these two bastions of conservative and casual clothing. Wishing to take advantage of the trendiness of hiphop, Gap completely abandoned its conservative—and better funded—customers in favor of product lines that could in no way be described as conservative. The result was that Gap lost customers in droves, and ...

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