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Essay / Research Paper Abstract
This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a negotiation strategy for setting up a strategic alliance and dealing with any disputes. The bibliography cites 6 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEmarthail.rtf
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Unformatted sample text from the term paper:
top computer and a contraceptive device in Thailand, we need to look at the country starting a business and aspects of promotion. Starting a business in Thailand is relativity easy,
there are no registration fees and on average an entrepreneur will take 33 days to set up a business with an average cost of 6.7% of the gross national income
per capita (World Bank, 2004). Therefore, when the OECD average is 47% this is a low cost area (World Bank, 2004). The employment position for hiring and firing employees
is covered by legislation, and is slightly more rigid than other countries (World Bank, 2004). With an unemployment rate of 2.2% the labour force is a low level of unemployment
(CIA, 2004). Labour laws mean employees must had at least thirteen public holiday days each year and six days of paid holiday after a years employment. There is a maximum
120 day probationary period and where an employer moves locations if the employee chosen not to move they are entitled to 50% of the usual levels of severance pay. Notice
of termination is required, this varies between 30 days and 300 days depending on length of service (Worldwide Consulting, 2004). Enforcing contracts may be seen as similar in complexity to
the average OECD with a total of 19 stages being required, against an OECD average of 18, and a time of 210 days compared to 193 for OECD countries (World
Bank, 2004). Credit ca be gained, but credit sales may be more difficult as there is no public credit registry (World Bank, 2004). It will also need to be remembered
that creditor rights are also quiet highly protected, on a scale of one to ten scoring three, against the OECD average of o one (World Bank, 2004). In looking
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