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Essay / Research Paper Abstract
This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and predictions for the market. The supply chain is considered and the marketing mix issues are also discussed. The bibliography cites 7 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEchildclth.rtf
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Unformatted sample text from the term paper:
the idea to start a business selling designer childrens clothes. The idea is that as the birth rate is falling, the spend on childrens clothes will be more per child,
making this an attractive market to enter. To assess this we first need to look at the assumption of the market and the way the market is developing, how the
market need may be meet including the supply chain and the current position of this market. The childrens wear market is increasing, in 2002 this increased by 5.7% on 2001
bringing the market for childrens clothing, including babies clothes to ?3.2 billion (Euromonitor, 2003). The main segment of this market is girls wear with 51.4% of the market (Euromonitor,
2003). The market is fragmented, the main supplier in the market is Marks and Spencer. However, the market share is less than 10% (Euromonitor, 2003).
The importance of this market and the designer aspect can be seen in the way that Marks and Spencer approach this market. IN 2003 they appointed Anthony
Thompson as the director of childrens wear, Thompsons previous position was the Senior Vice President of Gap Europe, a well known designer label (Conti, 2003). The sourcing for this market
had already changed with the Zip Project with a greater emphasis placed on fashion trends for the younger age group (Waller, 2002). Asda is the second largest supplier in
this market, which has also adopted a strategy to increases trendy fashionable wear for children. The development of the George label had combined low cost with high fashion, a move
that has placed the store in second place for clothing overall, overtaking Debenhams, which is now in third place (Grocer, 2004). However, in childrens wear alone it is Mothercare that
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