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Essay / Research Paper Abstract
5 pages. The Body
Shop has seen some rough times in light of the fact that the
internet has become the most important new innovation in
marketing. In order to meet this demand, the Body Shop needed to
be persuaded that it made sense to set up a separate company
rather than manage its own web site. It accepted that it did
nothave the technological resources to manage a digital company
by itself. As a consultant for the Body Shop, the student will
need to point out the strategic planning services the Body Shop
will have to take as well as the organizational implications of
the proposed internet investment. Bibliography lists 11 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JGAbshop.wps
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