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Essay / Research Paper Abstract
A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Page Count:
40 pages (~225 words per page)
File: CC6_KSmktgMaerskSea.rtf
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Unformatted sample text from the term paper:
The worlds largest container shipper, Danish Maersk Sealand faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the companys
position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically
addressing client companies surface shipping needs. 1. Introduction and Background Operating from 300 offices on six continents, Denmark-based Maersk Sealand is one
of the largest surface shippers in the world. It maintains more than 250 container vessels and 800,000 containers in its container shipping business, which is a division of A.P.
M?ller - Maersk Group. The company maintains that its "feeder vessels, trucks and dedicated trains allow us to offer a unique concept of door-to-door services" (Introduction). Its position
as one of the worlds leading shipping companies, array of innovation awards and growing list of customers indicate that the companys assessment is correct. 1.1. Emergence and Growth of
Container Shipping Those with the responsibility of managing storage yards and berth allocation systems have been searching for a long while for ways
to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attractive if all the berths
were simply opened up to whatever ship happened by (Hill, 1991). The advent of container shipping has brought about the need for closer container yard management and efficient berth
allocation, however. Businesses all over the world are seeking ways to increase the efficiency of all aspects of their operation, and the most efficient ports can be expected to
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