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Essay / Research Paper Abstract
A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgSusFood.rtf
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Unformatted sample text from the term paper:
Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate
social responsibility (CSR) as part of its public communications and relations messages. The issue of CSR has received greater attention with the advent
of intense globalization of business, but the concept itself is not a new one. Businesses of all sizes undertook CSR projects in the late 19th century; Andrew Carnegie is
well known for endowing communities with libraries and fine arts venues. Carnegie Hall remains as an example. Definition The definition of CSR
varies with the organization practicing it. Ben & Jerrys set out years ago to practice cause-related marketing directed toward environmental concerns of rainforest preservation; less frequently discussed is the
companys commitment to purchase its raw materials from local dairies. Before expanding globally or even to the West Coast of the US, Ben & Jerrys committed to purchasing all
milk and cream products within the boundaries of Vermont. Wal-Marts brand of CSR involves giving cash awards to diverse organizations and causes, but also giving store workers paid time
off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing employees to better manage their personal lives that may include both child-
and eldercare. Business for Social Responsibility (n.d.) reports that there still is no single, narrow definition of CSR. This group defines CSR
"as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business ... it is viewed as a comprehensive
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