Essays and Research Papers on Marketing

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The paper details for each term paper, essay, book report, dissertations and thesis on Marketing that are listed below include a description of the paper. the number of pages, and a sample of text.


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A 15 page paper examining consumer choices and marketing targets in 3 areas: (1) the choice of one brand of watch over another of similar price and quality; (2) a smoker's switch from Marlboro to Marlboro Lights; and (3) brand choice (JVC) in a first-time video purchase. Advertising methods and rationale, ...

An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young (20s) adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest ...

Buying A Car

  • 6 page paper

A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.

7 pages in length. Once plagued with the unflattering moniker Sick Man of Europe, Turkey has done well to bring itself into the twenty-first century. One of the primary components of this vast improvement has been within the world of technology, where the Turks have sought to incorporate both their people and their ...

A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche ...

A 6 page paper exploring the marketing maneuvers of the 1992 presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.

This 8 page paper explores purchasing policies and practices. Specific and brief mention is made to food and beverages for hotels and restaurants, however, the policies are generic. Bibliography lists 7 sources.

An 18 page research paper that examines how marketing has changed during the 1990s. Specifically looking at how these changes have impacted IBM and the personal computing industry, the writer analyzes the changing landscape of industrial marketing and the forces that shape today's marketplace. Bibliography lists 13 sources.

A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to ...

A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same ...

7 pages in length. In the modern world, brands are a key part of how individuals define themselves and their relationships with one another. The old, rigid barriers are disappearing - class and rank; blue collar and white collar; council tenant and home owner; employee and housewife. More and more people are ...

A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages ...

A 10 page marketing plan for a one-use, disposable toothbrush that comes complete with toothpaste that does not require rinsing. It can be used in any setting where traditional methods are inconvenient or even impossible, such as in the car on the way to work. It is an item that should find great ...

6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. ...

12 pages in length. 12 pages in length. A well-written paper that examines the concept of reputation and its utility in explaining the role and scope of public relations, as well as the ethics of public relations. It is supposed by many that all one needs to succeed in business is to provide ...

8 pages in length. In economics, an oligopoly is the domination of a market for a particular product or service by a single company, which can therefore restrict competition and keep prices high. In practice, a company can be said to have an oligopoly when it controls a significant proportion of the market. ...

5 pages in length. Product differentiation is an important structural dimension of a market. The firm in monopolistic competition will try to differentiate its product because this shifts its demand curve to the right and makes it more inelastic by developing consumer loyalty. This paper also explains monopolies, oligopolies, pricing and product differentiation, ...

This nine-page-paper explores marketing strategies primarily targeted toward the concrete industry but applicable to any company or service provider. It opens with a discussion about the older and still useful methods of marketing and explains why they work. Later it touches on the new and innovative methods of marketing including Focus Group discussion and Internet ...

This 6 page paper provides a general overview of marketing practices and principles. The ideal customer is described and a sample print advertisement for a new product is created. General marketing strategies are explored and the way in which marketing affects an organization and vice versa is explained. Bibliography lists 5 sources.

This 10 page paper considers the use and calculation of elasticity measures when determining price and profit. Elasticity of price on demand and supply are examined. Influencing factors and examples are given to illustrate these variant determinants clearly. The paper then goes on to discuss the correct usage of elasticity and how maximisation of profits ...

A 20 page paper discussing trends in this "old" approach to retailing that now is the fastest-growing segment of the industry. Sears believed mail order certainly was dying. Unfortunately, the aspect of retail sales that was in decline was that which the company chose to keep when it ended the 105-year history of its ...

This 60 page paper outlines the a study of the use of one-to-one marketing strategies utilizing the Internet in highly competitive consumer markets, including the high technology market. This research study defines the basic utility of technology, the increasing use of technology in the modern marketplace, the use of technology as a market tool, the increased focus on consumerism ...

A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The ...

5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within the mass media. Gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components, ...

A 12 page paper. Electronic commerce is growing exponentially. More than 2,000 businesses go online each month, yet, the one industry one would expect to find exploiting this medium - the telecommunications industry - has been the slowest to enter the medium. This paper discusses the telecommunications industry and electronic commerce, then, focuses on ...

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