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Essay / Research Paper Abstract
This 4-page paper answers various questions as they pertain to marketing and health care. The questions include whether marketing is meant to deceive and parameters of marketing under HIPAA. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTmarkheal.rtf
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Unformatted sample text from the term paper:
On the surface, it would seem as though marketing is less about deception and more about passing along information - what a
company is doing with its marketing plan (at least, on the promotional end of things, such as advertising), is to try to paint its product or service as better, faster,
longer-lasting than the competition. To get the person to buy the product, the company will go to great lengths - delivering a positive message, making the package attractive so it
catches the consumers eye and pricing it in such a way that the consumer cant help but want to buy the product.
But does this go too far? For example, when it comes to the marketing of pharmaceuticals, for example, is BigPharma going to far by plastering the "miracle cures" on television
and in magazines? This gets tricky because much of the advertisement first sets up the problem (such as depression or erectile dysfunction) then suggests that the medication can cure the
problem, or at least go a long way toward alleviating it. The ads are populated with happy, outgoing people - and one can presume that these people are happy and
outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Because there are few "negatives" in such ads, it gives the
consumer the idea that a pill or medication is all thats needed to cure what ails - when medication may not be the answer.
Big Pharma argues that such ads are out there to inform the population about various alternative therapies, and gives them information to discuss with health care providers. The
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