Essays and Research Papers on Advertising Issues

A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.

A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources.

This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples ...

This 5 page paper looks at different print advertising campaigns over the course of the last four decades and considers the similarities and differences that exist in terms of target audience, message content, product and pricing information, message complexity, visual imagery and the overall impact of the advertisement related to the nature of the existing ...

This 10 page paper focuses on advertising promotion as it pertains to television. Several aspects are examined including the use of music and lyrics in different cultures. Bibliography lists 6 sources.

An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of ...

5 pages in length. The writer argues in favor of advertising's merit asserting that advertising offers much to the American people, including assisting them with the electoral process and other political information, and improving the economy by introducing them to products of which they would otherwise have no knowledge. In addition, advertising brings diversity to ...

A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography.

A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in ...

2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography.

2 pages worth of reasons (10 reasons in all) why "advertising costs too much." Excellent for debates. Two bibliographic references.

3 pages outlining 10 reasons why advertising does not "cost too much." Excellent ideas for debates.

A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources.

A 4 page paper discussing, based upon research, how large software companies develop advertising budgets that enable them to monopolistically 'outdo' smaller companies who can not afford to compete. The writer feels that advertising should be made available and affordable to all. Bibliography lists 6 sources.

A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.

5 page analytical discussion (responses to approximately 11 short answer questions) of a full page color advertisement for Chloe-Narcisse Perfume. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. No bibliography.

A 9 page essay that comparatively analyzes print advertisements for three different hotels. The analysis looks at the structure and content of the advertisement and identifies the target audience for each advertisement with evidence to support the writer's conclusions. Socio-cultural and subliminal messages are explored for each ad. Bibliography lists 5 sources.

6 pages worth of short essay answers to questions about the theme, message, and content of a lingerie ad that appeared in a popular magazine. Examined are the advertiser's use of target marketing, cultural myths, conditioning theory, and more. No Bibliography.

7 pages worth of essay answers analyzing a magazine advertisement for cars by Porsche. The writer looks at the ad's message, target audience, reference groups, sociocultural appeal, imagery, encoding, and more. The original ad copy itself is no longer available. No Bibliography.

A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. The original advertisement is not included. No Bibliography.

In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available ...

A 6 page paper that demonstrates the applicability of legal processes against the RJ Reynolds "Joe Camel" Advertising campaign. This paper supports the belief that limits can be set on this type of advertising without infringing upon First Amendment rights. Bibliography lists 7 sources.

12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed ...

In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography.

3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study.