Here is the synopsis of our sample research paper on Advertising In Movies / On-Screen Product Placement. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources.
Page Count:
9 pages (~225 words per page)
File: D0_Prodplac.wps
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