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Essay / Research Paper Abstract
This 5 page paper considers why and how marketing tools can help a business succeed. The paper begins with an overview, looking at the role of marketing and publicity. The paper then looks at a range of marketing models and tools to assess the way they can help a business retain or increase sales. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmarpurp.rtf
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Unformatted sample text from the term paper:
Marketing tools can play a very important art of any business success. Marketing is important to any business as unless the customers know of the product or services existence and
where they can be bought or accessed the sales will be at best only a minimum level. It is marketing that gets the message out, informs the potential customers not
only of the existence of a product but also portsides or show the target audience why they want to buy or use that product or service. To illustrate this
point we only need to think of the brands and/or goods that we perceive as the most successful, these may be brands such as Coca Cola, McDonalds, Nike or Microsoft.
All of these have extensive marketing campaigns that serve to inform and persuade their target audiences. However, if all it takes is advertising and public relations exercises then all companies
would be following the same strategy and it would be a simple matter of more advertising equalling more sales. There may be some commentators that will say any publicity is
good publicity and will increase sales, but this is not the case. P&Os subsidiary company Townsend-Thoresen found it impossible to continue with that name, the brand had been fatally damaged
by the images splashed across the worlds media of the ferry on its side which had cost so many lives. Here publicity was not successful and now the company operates
under the P&O Banner (Upton, 1987). There are also many other examples of disastrous advertising campaigns, Marks and Spencer had refused to undertake advertising, but as sales declined they
realised they had to advertise. They used the image of a naked large woman standing in remote country side shouting Im normal! The advertisement was noticed, but it failed to
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