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Essay / Research Paper Abstract
This 7 page paper investigates the corporate values at Northwest Airlines and Levi Strauss & Co. The writer points to the changes in Northwest since 1993 when the company was on the verge of bankruptcy. The writer also describes the values that have been a part of Levi Strauss since it was founded more than 100 years ago. Finally, the paper looks at the importance of having values incorporated in a company's mission statement. Bibliography lists 9 sources.
Page Count:
7 pages (~225 words per page)
File: MM12_PGcorval.wps
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