Essays and Research Papers on Advertising Issues

6 pages in length. More today than ever before, humor is a critical component in today's society. The extent to which humor lightens an otherwise stressful situation is both grand and far-reaching; that funniness is able to draw people together under a single common denominator speaks volumes regarding its inherent persuasiveness. Speech ...

This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.

This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.

This 8 page paper addresses the full public relations strategy, including promotional give aways, advertising, demographics, sample press releases, and dealing with the media. Bibliography lists 5 sources.

A 7 page discussion of the potential positives the utilization of that distinctive African American language style we know as ebonics has in advertising. The author asserts that, despite the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an ...

A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf

This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.

This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.

A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the ...

6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an ...

This 6 page paper evaluates this book that takes a unique approach to marketing. The review applauds the book for its authenticity and solid research. No additional sources cited.

After a shaky beginning, the Vermont Teddy Bear company is back on its feet and making strong inroads into its competitors’ businesses. As a result, it has become the industry leader in promoting itself and its products. This is no children’s bear company.

A 3 page paper that focuses on the strategies this company has used for growth and suggests other steps to increase growth. Bibliography lists 5 sources.

A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.

This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the ...

A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited ...

This 10 page paper considers how marketing along with corporate attitudes have changed in the wake of events such as the bankruptcy of Enron and WorldCom and the terrorist attack on the World Trade Centre on September the 11th 2001. The paper looks at the attitudes and pressures and how they have manifested in marketing ...

A 14 page paper. For the last three decades there have been intermittent attempts at marketing campaigns that emphasize the environmental safety of products. Concern for the environment has become a common and popular theme among consumers in many regions of this world. This essay explains green marketing, the principles of green marketing, the past ...

A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both ...

This 5 page paper discusses the impact of the media on the economy and the internal workings of the political process.Bibliography lists 1 source.

This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered ...

This 3 page paper discusses the influence that marketing has on culture and the average american person. Bibliography lists 1 source.

This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.

This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography ...

Media advertising spending has been falling as a percentage of promotional spend for some years both in United Kingdom and United States. Sales promotion has been a major beneficiary of these changes. This 14 page paper looks at how and why this change is taking place. The paper sites many examples to illustrate the points ...