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Essay / Research Paper Abstract
This 8 page paper addresses the full public relations strategy, including promotional give aways, advertising, demographics, sample press releases, and dealing with the media. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: D0_MBpub.rtf
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Unformatted sample text from the term paper:
the ability to build credibility for the product, or to sway consumers or voters into taking some kind of action. A key component to this publicity strategy is the press
release and advertising campaigns. For the sake of example, this paper will consider that The Think Tank, the science and technology center in Birmingham, UK, is looking to expand their
current attractions to include a leisure facility. This would be step beyond the usual exhibits. As such, this paper will outline possible procedures that the student will want to include
in their potential press release, PR and Advertising campaign. FUTURE WORLD This facility would be a division of The Think Tank which would feature all of the potential changes in
technology, fifty years into the future. This building would be an onsite resort, but to remain in keeping with The Think Tanks credo and to remain consistent with the venue
in The Think Tank, this resort would be highly technological and highly interactive. Featuring two restaurants, two interactive plazas, and a host of activities for families and adults, this venue
seeks to offer an alternative to the average theme park with the addition of a residential setting within a virtual museum exhibit. The Main target audience for this venue is
two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the resort. However, the top floors would be reserved for adults
only, who wish to escape for the weekend or a holiday, and become immersed for a span of time, in a possible futuristic setting. Because both venues would be offered,
the demographic range would be increased, therefore opening up the potentiality for great use, greater revenue. The Unique selling point for this venture would be the futuristic appliances, gadgets, and
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