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Essay / Research Paper Abstract
A 4 page paper. This paper provides a brief historical background for the company, identifies its model and innovations, identifies some of its customers, and offers comments. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PG688503.rtf
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Unformatted sample text from the term paper:
a branch in Los Angeles that same year to compete with the major firms in that region. The company is comprised of seven independent companies, each of which has a
specialty related to visual imagery. The company was founded as a film production business that focused on bringing computerized special effects to movies. Using this technology in this way
was revolutionary (Berger, 2009). They have created hundreds of movies and thousands of television commercials and have been heavily involved in Web site, e-business. One of the projects that gave
this company its reputation was the flying opening titles for the first Superman movie. They were the artists who placed Clint Eastwood next to President Kenney in the movie, In
the Line of Fire. Eastwood was much younger and of course, Kennedy had been deceased for a long time. Greenberg has been involved in putting the images of deceased persons
next to living persons in numerous projects, such as Paul Abdul and Cary Grant appearing in a Diet Coke ad (Bennahum, 1994). In 2009, R/GA added Taco Bell, Ameriprise
Financial, Wal-Mart and MasterCard to its list of clients (Morrissey, 2010). They began the groundwork for opening offices in Brazil and Singapore and expanded their offices in San Francisco and
London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, the company created the "Dear Mr. President" campaign for
Pepsi and began to develop a brand identity for Barnes and Nobles e-book reader (Morrissey, 2010), which competes with Amazons kindle. Adweek named R/GA the Digital Agency of the year
for 2009. This was the fifth time the company won that award (Morrissey, 2010). At the time the honor was awarded, the company was working on major projects across
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