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Essay / Research Paper Abstract
Southwest is proposing a large number of changes to help reduce the long queues at their check-in desks. This 6 page paper considers how some the changes can be implemented, including the development of priority boarding for certain passengers and the way that the queues can be reduced. The paper is based on a case study provided by the student and also looks at issues such as the long-term strategy of the company and retaining the goodwill and loyalty of passengers. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TESWchange.rtf
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Unformatted sample text from the term paper:
disadvantage if the airline does not eliminate this negative aspect flying with southwest. Proposed changes have included the introduction of different prices which will give certain passengers priority boarding; those
who have paid a higher price for a business class ticket. In the past or passengers had an equal opportunity to gain one of the "A" category boarding passes to
give them the ability to reporting the first group. In line with this changed has been the elimination of the practice of boarding families with young children first. In order
to implement a change a significant is this, especially where there is a negative feedback from passengers, the proposed changes need to take the passengers concerns into consideration. If the
passengers feel that the airline is not listening to them and does not care about its passengers it is likely to lose a great deal of goodwill and the loyalty
that goes without goodwill (Kotler, 2003). Loyalty is difficult to win and easy to lose, especially in a highly competitive environment where other airlines will want to gain dissatisfied passengers.
Part of the problem the company is facing, and looks as if it will continue to face, is the ways in which passengers have to queue. If this is not
how quarter of those who failed to gain the earliest boarding group card are likely to become more frustrated. The airline may be perceived as one where all passengers were
equal, upon which is treating passengers unequally. There is a ready a practice where many of the passengers were checking 24 hours in advance in order to gain early boarding
card. This attitude may be utilised in order to lessen the number of people for in the lines. A key approach, in queuing theory, to reduce the length of the
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