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Essay / Research Paper Abstract
This 11-page paper is a feasibility study regarding the design and licensing of a bra. Bibliography lists 3 sources.
Page Count:
11 pages (~225 words per page)
File: AS43_MTfeasibra.doc
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existing company. A feasibility study requires a few steps - such as the project description, the long- and short-term goals, the timeline, costs and budgeting, a market analysis and resources
and the projects process (Scheid, 2010). Other areas can include management and that will work on this particular project (Scheid, 2010). For purposes
of this paper, well provide a market analysis, an operations analysis (which includes staffing and asset needs) and a financial analysis. The project
here is not so much the manufacture of a particular bra, but rather, the design of a bra. As well see later on, the market for bras and lingerie is
fairly competitive, so this particular design would likely require a unique difference from whats currently on the market. We do know a couple
of things from research - first, that women purchase a bra based on comfort rather than anything else, and most women consider cotton as the most comfortable material there is
for this type of underwear (Under estimates, 2004). Colors are also important when it comes to purchase of bras (Under estimates, 2004). Market Analysis
Overall, the latent demand for underwire bras was close to $22 billion in 2006, with Asia being the largest market (followed by North America, the Caribbean, and Europe) (Parker,
2005). These top three regions make up approximately 83% of the global latent demand for underwire bras (Parker, 2005). But another important factor
in terms of market analysis involves an understanding of the industry, the competition and buyer/supplier power. For this, well turn to the Five Forces Model, which was introduced by Harvard
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