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Essay / Research Paper Abstract
This 5 page report discusses General Electric in terms of its diversification strategy and how it follows the most basic issues that must be addressed when any company expands its base such as debt allocation, merger of corporate style, overall evaluation, and synergy. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_BWdiv.rtf
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Unformatted sample text from the term paper:
(airplane engines to light bulbs), successful (revenues rose 13%, earnings increased to over $8 billion, earnings per share increased 14%), and leaders in their respective fields. General Electric ranks
number five in the Fortune 500 listing. Much of its success has been the result of its innovative and aggressive diversification strategies. The conglomerate that is GE, has shown
that a company can apply different strategies for diversification yet still maintain a cohesive and successful identity. Each of the companies shows itself to be a strong contributor to the
collective organization while making innovative and strategic progress on its own. General Electric is a smoothly integrated organization in which while individual units are allowed the opportunity and growth of
independent movement and development. Diversification Strategy at GE Driven by radical changes in their internal and external environments, large global corporations have had
to develop new organizational forms. Premised on knowledge and expertise rather than capital or scale as the key strategic resource, this new form is fundamentally different from the multidivisional organization
that has been existence throughout most of the 20th century. General Electric serves as an excellent example of the kind of changes or evolution companies have had to face.
As the text points out (pp. 246), one of the greatest problems in acquiring or expanding a corporation is the integration factor, not the least of which is the merger
of two corporate cultures. Diversification has served as a key business strategy that the expanding world of technology, communication, and information
systems has required. General Electric has capitalized on that strategy through its investment in businesses that had virtually nothing to do with electrical power, lighting or industrial motors. For
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