Here is the synopsis of our sample research paper on CHANNEL MARKETING ESSAY QUESTIONS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper focuses on the concept of channel marketing as essay questions are answered. The questions posed include the difference between conflict and competition in channel marketing and channel management issues associated with economic conditions such as inflation, recession and deflation. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: D0_MTchamar.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
its most basic form, channel marketing involves integrating marketing methods with distribution channels in an effort to reach customers (On-Point Marketing, 2003). This type of marketing is somewhat different, as
it involves motivating and encouraging the channel marketers (i.e., the middlemen) to promote the companys products or services (On-Point Marketing, 2003). A good example of channel marketing is metro newspapers
that depend on various distributors to get the papers to neighborhoods in a city. The newspaper organization itself doesnt deliver the papers, but instead, relies on channel marketing members for
the distribution and sales. An at-home distributor of these papers would, in a sense, be in direct competition with a "jobber" who stacks the newspapers in a coin box in
the same neighborhood. 1) Discuss the distinction between conflict and competition in the marketing channel.
As channel marketing involves using a variety of distribution methods to sell products or services to customers, both conflict and competition between suppliers can take place. It must be
remembered that members in a marketing channel arent necessarily employed by the company (On-Point Marketing, 2003). Because of that, the members arent going to be as enthusiastic about the company,
nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper
example, the coin box jobber and at-home newspaper distributor are in competition. Theyre technically competing for the same customer; and many things come into play in determining which way the
customer will receive his or her paper (i.e., if the customer wants the newspaper every day, the chances are good he or she will focus on the at-home distributor for
...