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Essay / Research Paper Abstract
This 3 page paper is based on a case study supplied by the student. The firm has developed a healthy snack food line, but it is not meeting profit targets. The paper identifies the problems and opportunities and two issues that the firm may need to consider. Two companies that have faced similar issues are then discussed. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEbestprob.rtf
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Unformatted sample text from the term paper:
appears to be that the sales volume has not accelerated as expected and that the high overheads are also having an impact on the profit level. The sales targets, a
and processes used to develop and produce the product are all aimed at the mass market, whereas it appears that the healthy food snack line has a good potential, but
the market are smaller stores, as it is more of a niche market product. There is an opportunity to follow a different strategy so that the healthy snack food line
can be profitable, with the potential to increase the range to increase sales. 2. Topics to be considered 2.1 Marketing to niche markets There needs to be research concerning the way
in which there may be potential, marketing to the nice market, the Best Snack market has been the main stream market and they are good at marketing here, but they
need to address the needs of the smaller market to assess the way that marketing can take place and the needs of that market to be met. 2.2 Separating businesses
The snack food lines appear to have potential, but the firm may need to look at separating the line and managing them separately so that there is the ability for
each to be managed in the way most suited to the markets that it will service, for example, the health food snacks need to have a different distribution chain and
the current coast structure is holding back Best Snacks groceries as a whole. Considering the way that the separation should take placer is therefore an important issue. 3. Examples
from other companies 3.1 Marketing to niche markets There have been many firms that have had to deal with changes in marketing strategy in order to appeal to a niche
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