Essays and Research Papers on Marketing

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The paper details for each term paper, essay, book report, dissertations and thesis on Marketing that are listed below include a description of the paper. the number of pages, and a sample of text.


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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which ...

A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics ...

This 7 page paper considers the advantages and disadvantages of the decision of businesses to buy in products or services, or to make and provide these for themselves. The paper using the example of a marketing project, but the principles can be applied to any industry or sector. The bibliography cites 7 sources.

This 5 page paper looks at the way in which a plan could be developed in order to market a city, in this case Brussels is used as an example. The paper looks at the problems which the research may face due to different cultures, the possible routes of research, sample details and how they ...

A 5 page paper that examines the 1994 book by author and professor Richard Krueger entitled Focus Groups: A Practical Guide for Applied Research. Discussed are the book's purpose, points and presentation, its contributions and shortcomings, and its recommended readership. Also included is a brief discussion on the differences between quantitative and qualitative ...

A 6 page paper discussing how technological advances have changed marketing channels. Electronic marketing does present its challenges, but consistency in underlying principles means that electronic marketing differs from traditional marketing channels only in approach and methods used. Marketers need to have a firm grasp of the basics in order to succeed in either approach. Includes 4 ...

A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.

The Importance of Sales

  • 10 page paper

This 10 page paper looks at the importance of selling and examines some selling techniques. Different ways of selling are discussed including the use of 'feel felt found' and the importance of body language. Quality sales and quantity sales are also considered as are some basic rules that should apply to all salesmen as well ...

An 8 page paper that analyzes the appeal of the home pages of twenty separate websites on the basis of user-friendliness, color, graphics and professionalism. Also included is a brief discussion of the factors that make some websites sizzle while others sink.

An 11 page paper discussing the cultural differences that must be considered when attempting to design an international advertising campaign, ranging from the obvious such as language to more subtle attitudes toward characteristics of specific colors or overt materialism. The media used for the message is important as well. An example used in the paper is the ...

An 11 page paper discussing various data mining techniques and their applicability to marketing tasks. The paper examines searching newsgroups postings, web mining and opt-in email lists as workable approaches to gaining consumer information for the purpose of more narrowly targeting the Internet consumer. It recommends a combination of web mining and opt-in lists as a realistic ...

Price Competition

  • 6 page paper

6 pages in length. Price competition is often the primary component between and among rival companies. However, woven within a company's price structure is a collection of other critical elements that help to shape the ultimate strategy. While company A might have a better product at a slightly lower price, company B's marketing ...

A 6 page paper describing the nation of Singapore and discussing marketing athletic shoes there. Singapore's economy no longer is a developing one; it has been labeled as mature by the OECD. The Singapore of a generation ago was a remote Southeastern Asia location enimatic to most Westerners, but such is no longer the case. Marketing ...

A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market ...

An 8 page paper that presents an analysis of eight specialized, specific-content websites. Discussed are the overall presentation of each of these websites in regard to graphics and theme, color and contrast, user-friendliness, and professionalism.

This 15 page paper considers the way in which marketing has changed over the last few decades. Technology, increasing communications ability and a more global market have changed the way marketing campaigns are undertaken by organisations and perceived by their audience. Paper includes the increase in niche marketing, environmental and social marketing as well as ...

A 5 page paper which discusses various aspects of the design and function of the toilet paper dispenser. Despite the fact that there seems to be no information on the inventor of the original toilet paper dispenser, its unchanging style and design proves it to be an effective and efficient product.

(7 pp) Market-oriented organizations seek to find the most profitable match between taking into account such key driving factors as customer's perceptions of environmental and health issues. This organizational orientation is applied to the Delphi Automotive Products company. Bibliography lists 5 sources.

An 8 page paper comparing these two marketing classics. "Marketing Myopia" was first published in 1960; Marketing Warfare is newer by a generation. Both have a place in today's business environment, but each takes a very different approach to the marketing of goods and services. Of the two, Levitt's "Marketing Myopia" remains the most useful in ...

A 5 page paper discussing the growth in demand for home health care services and the effects of the continuing labor shortage for such service. The paper reports on an interview with a local marketer of home health services and a visit to a facility within the community where information on home health service is available. The ...

This 5 page paper examines one article about spousal influence in the consumer decision making processes with a focus on subcultural variations. Gender and cultural differences are examined. The article is assessed and used as a springboard for further discussion. No additional sources cited.

This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.

WizCom Vs Pegasus

  • 5 page paper

5 pages in length. The writer compares switching services as they relate to the Starwood Hotels. Bibliography lists 2 sources.

A 6 page paper discussing one of the cosmetic industry's longest-lived and most respected names. It serves women (and a growing number of men) with formulations that make specific promises. As an upper-end product, customers expect it to live up to its promises and perform as described. Clinique's clientele have little patience with obvious marketing ploys, ...

Vogue Magazine

  • 8 page paper

This 8 page paper focuses on this one fashion magazine and looks at it in the context of the genre. Vogue as a leader in the industry is explored. Bibliography lists 6 sources.

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