Here is the synopsis of our sample research paper on Considerations in Marketing Dr. Finch. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper discussing some of the limitations that the professions face in marketing their services and suggesting ways to overcome those limitations. The American Dental Association prevents dentists from claiming any type of superiority over other dentists; some states maintain the same requirement as state law. Marketing services carries its own challenges. Dr. Finch is a high-end Canadian dentist. The paper suggests that she conduct community education programs that also will serve to promote her name and her practice in the local community. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgDrFinch.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
professional organizations and quite often even individual states prohibited professionals from expanding their practices through advertising. That restriction has been lifted in name, but the freedom to advertise comes
with many restrictions still attached. In the US, the American Dental Association (ADA) maintains many such restrictions. One of the cardinal sins is implying that a specific dentist
might be better than her contemporaries in some way. This is anticompetitive and serves to protect the 50 percent who graduated in the bottom of their class, but it
is the environment in which dentists must operate when they choose to market their services in the local area. Currently, Dr. Sandra Finchs
practice is positioned as high-end one specializing in restorative dental work. Rules require that Dr. Finch not overtly say that she specializes in any area at all, for that
could convey an air of superiority over other local dentists. The image that the practice presents, however, clearly conveys to the public that Dr. Finchs practice is one that
pursues the higher-end client. Ethical Considerations The ADA maintains some rather strict guidelines on its members advertising activities. Further, some states are
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about the value of their products whether that value exists or
not, dentists must consider how those receiving the advertising message might interpret it. An amazingly ineffective household cleaner can boast that it is the best, strongest, fastest or any
other superlative that the Fair Trade Commission (FTC) would see as being reasonable if it were to investigate the advertising claim. Dentists, however,
...