Sample Essay on:
Consumer Privacy Laws

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Essay / Research Paper Abstract

This 3 page paper provides an overview of consumer privacy laws and why they should be stricter. Also addressed is the fear of identity theft and how keeping customer information private will reduce the risk of falling victim to this crime. Bibliography lists 4 sources.

Page Count:

3 pages (~225 words per page)

File: PG56_GPAretail.doc

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Unformatted sample text from the term paper:

listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Consumer Privacy Laws Research Compiled for The Paper Store, Inc. by P. Manuel 10/2010 Please In todays reeling economy, companies nowadays are doing everything in their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with their customers so these individuals will turn to them when they need something and inevitably spend their money in their stores. In order to build this relationship, they must attempt to gather some personal information from the customer. This can be extremely difficult because with the number of scams out there today and identity theft at an all-time high, customers are extremely reluctant to give out any personal information especially to third parties which are often times retained by these corporations to store this information. Retailers also believe that this information can be used to reduce expenses because they can target the markets they have in their database rather than sending out blind mailers and anonymous newsletters. There is no question that this is a smart business maneuver to store personal information of past and potential clients, but some privacy advocates question whether the gathering of personal information hurts the consumer. In fact, some go further by arguing that the consumer has to pay for this privacy because the company is charging higher prices for their goods and services in order to collect and retain this data. In my opinion, I believe the laws that are currently in place to protect peoples privacy are not adequate enough. While consumers have the right to give a company his or her ...

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