Essays and Research Papers on Marketing Case Studies

5 pages. Research regarding Reebok International; however, this paper contains information that can be applied to any financial analysis as well. Addresses the management, marketing, financial ratios (current ratio, quick ratio, debt to equity) and operations of Reebok International.

10 pages. A significant research paper explaining the nature of demand, nature of competition, factors for success, company's secondary interests, as well as the availability of inputs, the size and the growth rates for Reebok industries. The information found in this paper can be applied to many different companies. Bibliography lists 5 sources.

A 10 page paper discussing AOL's current situation, background, marketing mix, international operations and future maintenance of its competitive advantage. Additional discussion centers on an analysis of AOL's industry, including discussion of AOL's competition and the macroenvironment in which it operates. AOL is the leader in its industry and is active in shaping the evolving ...

This 5 page paper examines the marketing strategy of American Express. Its rivalry and legal entanglements with Visa are duly noted. Bibliography lists 4 sources.

This 12 page report discusses the processes involved in the creation of a Website for an organization called “Eyes R Us.” From designers to dentists to dairy farmers, small-business owners are finding that the Web is an affordable and effective way to promote their products and services. Equally important to know with some degree of certainty whether or not a company’s prospective ...

A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.

6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.

An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not ...

A 5 page paper discussing approaches to improving the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The hotel has been neglected and is rather shabby. The new owners have invested their life savings into it and wish not to borrow large sums to refurbish it. The paper ...

A 5 page paper discussing America West's competitive strategies. America West has been able to effectively compete against Southwest Airlines, American and Delta. This paper examines reasons it has been able to be effective and makes recommendations as to how it can enhance its competitive position, which is already strong in the limited number of markets it ...

This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which ...

A 6 page review of the career of Lee Iacocca. Traces his rise to the presidency of Ford Motor Corporation, his dismissal from that position, and his subsequent presidency of Chrysler Corporation. Notes Iacocca's greatest accomplishments as the Ford Mustang and the Chrysler Mini-Van. Based largely on "Iacocca, An Autobiography". No ...

10 pages in length. Nokia's success story is a unique and interesting one, and one that will probably continue for a few more years. This paper takes an inside look at Nokia and the product life of the cell phone market as well as how competitors can improve their products in order to try to keep ...

This five-page-paper presents an overview of the book called The Knowing Doing Gap by Jeffrey Pfeffer and Robert Sutton. Bibliography lists one source.

This 5 page paper looks at the way in which a plan could be developed in order to market a city, in this case Brussels is used as an example. The paper looks at the problems which the research may face due to different cultures, the possible routes of research, sample details and how they ...

An 11 page paper discussing possible approaches for British Land Rover to take in entering the US market and then expanding its market share to the level it desires. Land Rover is a niche marketer and intends to remain such. Its products are luxurious but also of high quality and durability, all characteristics sought by those customers ...

This 20 page paper takes a look at this franchise opportunity and analyzes how it has fared in today's declining hotel market. The concept of franchising is evaluated in a general sense, in the hotel industry and in respect to the Garden Inn hotels specifically. Bibliography lists 16 sources.

This 10 page paper provides an overview of the basic management strategies and situational elements inherent in Tootsie Roll Industries, Inc. This paper considers the management perspective and strategy, as well as the operational function of the company and the increasing importance of restructuring principles for the company. Bibliography lists 5 sources. ...

This 10 page paper provides an overview of this company as well as a look at its competitive position. The firm's marketing and financial strategies are examined.Bibliography lists 7 sources.

This 18 page paper provides an overview of the current view of the Perrigo Company, the leader in no-brand over the counter drugs. This paper outlines the basic components of their management strategy and considers the implications through the use of a situational analysis. Bibliography lists 8 sources.

A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.

This 5 page paper presents an overview of the company as it stands now inclusive of its financial position and marketing plans. The merger with Canadian Airlines is discussed. Competitive factors are assessed and recommendations made. Bibliography lists 5 sources.

5 pages in length. Explores current policies of Microsoft and how it has responded to the antitrust legislation labeling the company a monopoly. Bibliography lists 4 sources.

A 16 page paper discussing the drift that has occurred at Gap during the first half of 2000. Gap has allowed its focus to shift away from the customer and fully on the company. The focus needs to be more on the customer, letting her direct company performance. If Gap will pay attention to its ...

This 10 page paper looks at the evidence surround Levi Strauss & Co in an attempt to ascertain whether this company can be classified as an ethical company. Firstly the definition of commercial ethical behaviour is considered and then applied to this company, arguing that the accumulation of evidence can be used to substantiate the ...