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Essay / Research Paper Abstract
A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: AM2_PPmrkJJ.rtf
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Unformatted sample text from the term paper:
baby shampoo, to low cholesterol butter substitutes, to pharmaceuticals. Their marketing ploys are extensive and incorporates thirty-six languages spread across Africa. Asia/Pacific, Eastern Europe, Europe, Latin America, and North
America (Johnson and Johnson home.html). Johnson and Johnson is one of the worlds leading health and personal care companies. Its mission is the development and marketing of innovative
products that extend and enhance human life. Its international marketing focus ranges from health care products to cosmetics. Johnson and Johnson is well know for its aggressive exploration
of treatments for a variety of the nations illnesses. Johnson and Johnson has numerous popular and highly effective drugs on the
market including drugs for the treatment of cardiovascular, metabolic and infectious diseases, central nervous system and dermatological disorders, and cancer. Boasting 98,000 employees the company web site proclaims Johnson
and Johnson is: "the worlds most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services,
for the consumer, pharmaceutical and professional markets. Johnson & Johnson has more than 190 operating companies in 51 countries around the world, selling products in more than 175 countries". (Johnson
and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection
and disease, especially in the postoperative setting (Johnson and Johnson hist_index.html). This focus has made them a world wide force in the industry. They developed the first ready-to-use,
ready-made surgical dressings in the mid 1880s (Johnson and Johnson hist_index.html). Today one of the companys most widely recognized and utilized products is Band-Aid Brand Adhesive Bandages.
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