Sample Essay on:
Company Overview Of B.P. Oil

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Essay / Research Paper Abstract

6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.

Page Count:

6 pages (~225 words per page)

File: LM1_TLCbpoil.doc

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Unformatted sample text from the term paper:

fluctuation. There is virtually no way for such a vacillating industry to conform to forecaster predictions, as its inherent nature is to change with great regularity. As the new millennium continues to forge ahead, B.P. Oils business and marketing strategies will continue to present inspired methods in order to reach for the highest profit margin. Not unlike other enterprise that relies upon a positive bottom line to remain competitive, B.P. Oil is also faced with ever-mounting competition in this day of high costs and an even higher competitive factor. Staying within the somewhat confined boundaries of industry, while at the same time attempting to focus on the ever-changing consumer market, is as much of a concern for B.P. Oil as it is for any other conglomerate. Indeed, for this business to thrive amidst global competition, certain strategies must be approached. In the modern world, brands are a key part of how individuals define themselves and their relationships with one another. The old, rigid barriers are disappearing - class and rank; blue collar and white collar; council tenant and home owner; employee and housewife. More and more people are simply becoming consumers, with tastes, lifestyles and aspirations that are very different. B.P. Oil is taking notice of this drastically changing consumer landscape and is effectively modifying its competitive approach to fit a decidedly broader spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers. Contemporary society represents a time when women do their own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...

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