Essays and Research Papers on Marketing Case Studies

15 pages in length. This paper details Microsoft's management style, inner workings, and the subsequent results of how it will have to do business in the future; applies to the economic impact as well. Bibliography lists 11 sources.

This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.

This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.

A 5 page paper which discusses, and analyzes, Oracle Systems Corporation, as it is detailed in a case provided by the student. No additional sources cited.

This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.

This 5 page paper critically reviews the book Radical Marketing by Sam Hill and Glenn Rifkin. The subject of marketing is discussed in depth. No additional sources cited.

5 pages in length. A case study in which survey and measurement instruments are used on each of three models. Bibliography list 3 sources.

A 5 page paper discussing new focus on technology, the same one that has caused a 7-fold increase in its stock value in only three quarters. Corning is to be commended for taking a hard look at the company it had become and reinventing itself to be more responsive to today's markets in both the short and ...

This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.

This 5 page paper examines these two cereal companies who compete in the same markets with the same distribution channels but use very different marketing campaigns. The paper considers this in line with the 7 P's/ The bibliography sites 6 sources.

6 pages in length. This paper covers several topics considering the financial problems of Massey Ferguson in the mid 1970's. The analysis determines such things as what caused the problems, how they could have been avoided, what future alternatives are available, and how best to successfully refinance a troubled company in the event of such happenings. Bibliography ...

A 12 page paper which discusses the company, Moet et Chandon, and presents a variety of information pertaining to marketing strategies. The paper discusses the background of the company, advertising approaches, promotional practices, and many other general conditions of the company, Moet et Chandon. This information is presented in order to illustrate the company's approaches, successes and failures, so that ...

This 10 page paper looks at these two different organizations and how international business has propelled them both to fame and fortune. The companies are compared and contrasted. Bibliography lists 8 sources.

This 5 page paper considers the recent change in focus of Coke marketing. After 114 years the company is changing it methods of marketing and this paper discusses those changes citing examples of the new and old promotions and examining the logical reasoning behind the changes. The bibliography cites 4 sources.

This 5 page paper looks at the commercial problem of running a radio station. The revenue is gained from advertisers, but it is the gaining of listeners that will attract the advertisers. The paper consider the options and the problems using a case study provided by the student. No sources cited.

8 pages in length. When marketing a candidate, a marketing strategy is developed using the "four Ps" - product is politics of the campaign platform; push marketing; pull marketing and the last P is polling. Within this paper we will discuss the strategies by covering the organizational issues, including the choice of people, setting up a task chart, issue ...

This 6 page paper looks to discuss the behaviour of Nokia in achieving and maintaining its position as the market leader in the mobile telephone industry. Different aspects of ethics are discussed and solutions to possible unethical behaviour are suggested. The bibliography cites 10 sources.

10 pages in length. The purpose of this paper is to research the legal environment concerning the production and shipment of a toy company in China. Topics include manufacturing and regulations, competition, taxation for exported goods as well as shipping modes and shipping documents needed for shipment. Based on the research herein, recommendations will be made. ...

An eight page paper which looks at an article from the Financial Times regarding tourism in London and uses the information to suggest ways in which London’s marketing strategies can be improved, and how this will benefit both the UK and foreign tourist. Bibliography lists 3 sources

This 21 page report style paper looks at the company DaimlerChrysler and looks at a way in which the company may seek to improve their current position by introducing a new product line; a motorbike. The report looks at the current market conditions and competitors as well as their own potions, and after this ...

18 pages in length. The MEM Company manufactures perfumes. The MEM company sells and distributes perfumes. They sell other items also. These items have trademarks. These trademarks are advertised nationally. In September 1996, the revenues decreased. The revenues decreased eighteen percent. The net loss for MEM company was seventy-four percent. MEM company ...

A twelve page paper which analyses the current situation of Bear Creek Golf Course after its first year in business, considers its strengths and weaknesses and its position in relation to its competitors, and recommends a marketing strategy to improve its future prospects. Bibliography lists 2 sources.

This 5 page paper consider the marketing of mobile phones. Focusing on Nokia it compares the company's success with the way it has followed the marketing mix and the way its campaigns have developed in terms of consumer motivation and message. Comparison are also made with other manufactures such as Ericsson, Motorola and Seimens. The ...

This 12 page report discusses the United Kingdom’s hotel chain known as the Forte Hotels Group. The Forte Hotel Group includes Le Meridien, Trusthouse, Posthouse and Heritage hotels around the world and is the United Kingdom’s leading hotel group with 300 properties representing 30,000 rooms. The company employs approximately 47,000 people throughout the world (forte-hotels.com). Sixteen of the hotels ...

This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and ...