Here is the synopsis of our sample research paper on Marketing Plan for a College Bookstore. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Page Count:
12 pages (~225 words per page)
File: RT13_SA033MKT.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
examine these trends, original research should be conducted. A marketing plan has been developed based on findings from a student survey in the context of the text book market as
well as in light of recent literature available on the topic. It was found that computer capabilities--in terms of offering computer services to students and allowing them to enter the
store via the Internet--was at the top of the list in respect to what is needed to compete in the present market. Today, computer access is vital. Additionally, it was
found that students most wanted 24 hour per day access to the store and many thought that the inclusion of a cafe would be a good idea. Recommendations made include
the expansion of the current bookstore to include a cafe as well as a computer work station. Also necessary to implement such changes would be an increase in staffing. Changes
would require an additional investment. Table of Contents Executive Summary 1-2 I. Introduction 3 II. Proposal 4 III. Review of the Literature 4-5 IV. Research Process 6 V. Analysis 6-7 VI. Findings and Recommendations 7-8
Works Cited 9 Figure 1 Questionnaire 10 Figure 2 Results 11 Figure 3 Pie chart displaying results for Question 1 (including comments) 12 Figure 4 Bar Charts illustrating Question 2 (including comments) 13
Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues to exist amongst the ever growing Barnes &
Nobles and Amazon.coms that crop up both on the Internet and in neighborhood shopping centers. These and smaller operations offer college students instant access to necessary books and materials. They
also offer an exciting retail environment. At the same time, the college bookstore can provide an invaluable service for students seeking needed books quickly and at a reasonable price. Certainly,
...