Sample Essay on:
Forte Hotels, Branding, and Possible Future Markets

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Essay / Research Paper Abstract

This 12 page report discusses the United Kingdom’s hotel chain known as the Forte Hotels Group. The Forte Hotel Group includes Le Meridien, Trusthouse, Posthouse and Heritage hotels around the world and is the United Kingdom’s leading hotel group with 300 properties representing 30,000 rooms. The company employs approximately 47,000 people throughout the world (forte-hotels.com). Sixteen of the hotels are in London alone. In fact, Forte’s Trusthouse properties alone number over 200 hotels in Britain. The hotel industry is a notoriously troublesome realm in which to truly prosper requires the establishment of a clear identity. “Branding” has proven itself, time and again, to be an important component in the overall marketing mix of the “hospitality” industry. Bibliography lists 7 sources.

Page Count:

12 pages (~225 words per page)

File: D0_BWforte.wps

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