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Essay / Research Paper Abstract
This 6 page paper examines the unique factors that have led to the revamp of the Beetle. The Volkswagen automobile manufacturer has, after five years of research and testing, presented us with the 'New Beetle,' a design that combines new line with nostalgia, and communicates economy and fun. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: D0_BBvwbug.rtf
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Unformatted sample text from the term paper:
conveys a specific message to a group of people. The Volkswagen automobile manufacturer has, after five years of research and testing, presented us with the "New Beetle," a design
that combines new line with nostalgia, and communicates economy and fun. History What we now know as Volkswagen manufacturing, was
originally a company operated by the German Labour Front (Deutsche Arbeitsfront), a Nazi organization; and Ferdinand Porsche was brought in to design the car. Porsche became deeply involved in
Hitlers project for a "peoples car" and with his son Ferdinand, known as Ferry, was responsible for the initial design of the Volkswagen in 1934. During World War II the
Porsches designed military vehicles, notably the Tiger tank. After the war the elder Porsche was imprisoned by the French for a time (brabham/97/history.html ).
Initial production of the vehicle was interrupted by World War II, and by the end of the war both the Volkswagen factory and the city
of Wolfsburg were in ruins. Allied attempts to revive the West German auto industry after the war centered on the Volkswagen, and in little more than a decade the company
was producing half of West Germanys motor vehicles. Exports to most parts of the world were strong, but
because of the cars small size, unusual rounded appearance, and historical connections with Nazi Germany, sales in the United States were originally slow. This changed in 1959, when an American
advertising agency, Doyle Dane Bernbach, began a landmark advertising campaign, dubbing the car the Beetle because of its shape and pointing to its size as an advantage to the consumer.
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