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Essay / Research Paper Abstract
This 3 page paper gives an overview of the model of strategic management looking at what it is, how it takes place, and the elements including planning, vision and mission. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEsrtatmang.rtf
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Unformatted sample text from the term paper:
beneficial in an environment where a firm knows what it is ding, the way it is doing it and has a good understanding of he way it is competing in
its; environment, with emergent strategy able to compliment defined and pre-planned strategy. A dictionary definition of strategy reads "1. The art of war. 2a, The management of an army
or armies in a campaign..... 3, A plan of action or policy in business or politics"(Oxford Concise English Dictionary 1991). When considering strategic management the validity of applying the former
definitions to the later must be considered, and to what extent can they concur. It can be argued strategic thinking for businesses only
emerged in the western world in the 1920s with Alfred Sloan in such companies as General Motors. However, the first civilian use of the word strategy was by Socrates (in
a political context), and the study of military strategy is ancient, examples include; Sun Tzus The Art of War; (c500BC), Alexander and Philip at Chaeronea in 338BC (Mintzberg, 2003) and
then later with The Prince by Nicolo Machiavelli c.505 (Goldenberg, 1997). All these studies have certain common traits, all call for clear and defined goals consolidated by decisive action which
retains the flexibility to respond to changing circumstances, along with the ability to analyse the situation and utilise original thinking. If the context of these writings is changed and
soldiers are seen as employees, officers as managers, and commanders as chief executive officers, with the enemy being either competitors or other macro (and possibly micro) environmental factors, the viability
of these military strategies in the modern business context can be considered. Different consideration need to be looked at when the strategy
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