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Essay / Research Paper Abstract
A 6 page paper analyzing what keeps Starbucks in the market lead in an extremely competitive market area. The company has grown at a rate of more than 50% every year since 1987, and shows no sign of slowing. They opened a store a day in 1996 and intend to be at the 2,000 mark by the year 2000. Called predatory by some, Starbucks has maintained their growth rate in much the same way as WalMart on its way to becoming a giant. Bibliography lists 7 sources.
Page Count:
6 pages (~225 words per page)
File: D0_Starbuck.wps
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