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Essay / Research Paper Abstract
A 5 page synopsis of Fredric Dannen's account of the risk and fall of Neil Bogart and Casablanca Records in his book Hit Men: Power Brokers and Fast Money Inside the Music Business. The writer relates how Bogart and Casablanca defined the worst excesses of the disco era. It is a tale of extravagance and incredibly bad business management. No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: KE9_99bogart.rtf
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as the d?cor was patterned after Ricks Caf? in the famous movie, "Casablanca" (Dannen 169). Music blared constantly, playing the disco hits of Casablanca artists at levels that prohibited ordinary
tones for conversation?one had to shout. It was a place where the employees were enthusiastic and happy. Casablanca generally gave its executives a Mercedes convertible for their own use, as
well as every conceivable type of controlled substance. A perky secretary would come around once a day to take drug orders (Dannen 170). In his book, Hit Men: Power
Brokers and Fast Money Inside the Music Business, author Fredric Dannen records, among other stories, the extraordinary rise and fall of Casablanca Records. The roller coaster rise that was Casablanca
was due to the efforts of one man?Neil Bogart, a name that "will forever conjure the worst excesses of the disco era" (Dannen161). Bogart, first of all, made himself and
Casablanca enormously successful at the height of the disco era; however, his excesses came close to wiping out one of the six major record labels, PolyGram Records, which purchased half
of Casablanca in 1977 and the rest just three years later (Dannen 161). Dannen maintains that an understanding of Neil Bogart and Casablanca is an essential component for comprehending
the pop music business today (162). During the seventies, the dealmaker rose to prominence and became a primary driving force in the music industry (162). Simultaneously, the promoter also became
important. Men such as Bogart created this trend (162). Casablanca was the first record label where the entire company was composed of promotion people (162). The motto of the company
was "Whatever It Takes" and, quite often, whatever it took to equal success made the company lose money. For example, Bogart once appeared on a late-night TV show and
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