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Essay / Research Paper Abstract
A 6 page research paper that answers specific questions from a text addressing public relations for public schools. Issues addressed include obstacles to good PR for schools, models of PR, reflective practice and legal issues pertaining to defamation and religion in schools. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: D0_khschpr.rtf
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Unformatted sample text from the term paper:
are listed in this chapter, which are related to understanding, accepting and acting (Kowalski 14)(All subsequent page notations come from this text.) Barriers pertaining to understanding can include individuals
who do not comprehend the true meaning of PR. Also, individuals may not comprehend why or how the PR process is a necessity for districts and schools. Barriers can also
refer to acceptance, as people may philosophically oppose the purposes of PR and their application to districts and schools (14). The third category of barriers are those that relate to
acting and this refers to obstacles that can originate because there are either insufficient material resources or human resources available in order to successfully implement a PR program (14).
13. Four models of public relations based on symmetry and communication directives were discussed. Which of these models is most desirable for modern school administration? The most
desirable model for PR in modern school administration is the "Two-way symmetrical" model (9). Via this model, school administrators can implement "mutual understanding" and also resolve conflict between the educational
organizational and the public (9). This model is more difficult to initiate as it requires considerable knowledge and comprehension of the public, but it is designed and intended to benefit
both the "organization and society" (9). Which is least desirable? This is the "One-way asymmetrical" model, as this PR model is used exclusively to disseminate positive publicity concerning the
educational organization and restrict any unfavorable data (9). As this suggests, this is basically a form of propaganda and is associated with "press agentry" that is designed to benefit only
the organization and not society at-large (9). 15. What is reflective practice? Why is the process important for professional practice in PR? Reflective practice is "a concept
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