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Essay / Research Paper Abstract
This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to discuss whether it is right or wrong to use nudity. The paper includes 4 small illustrations of Gucci advertisements that are used in the paper. The bibliography cites 27 sources.
Page Count:
34 pages (~225 words per page)
File: TS14_TEnudgucci1.rtf
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Unformatted sample text from the term paper:
REFERENCES 36 1. Introduction Nudity has been perceived in a juxtaposition throughout
the centuries, dependant upon the context the nudity may be seen as acceptable and artistic or may be argued as inappropriate and representing the seedier side of society. From
classical artwork to the what the butler saw machines of the Victorian age there has been a system of duel values, with nudity being acceptable in some public displays but
unacceptable in others. It may be argued that nudity is more acceptable today compared to any other point over the last few centuries in western cultures. There has been
a general liberalisation of perception that has allowed an increase amount of flesh to be revealed in everyday life and fashion, the idea of what is risqu? and what
is normal has shifted towards the more liberal. For marketers who want to communicate a message and gain attention the use of nudity, or near nudity and sexuality is
often mixed, in a society where nudity is now more associated with sexuality rather than art. The use of nudity may be argued as viable and attractive to marketers for
a number of reasons, it may attract voyeurs, there could be a shock value, the form may be seen as attractive and desirable or the form and context of the
image may convey a message that marketer wants to send such as seediness. There are many strong views regarding the commercial use of nude images, from the arguments that
nudity is morally wrong, to ideas if subjugation to the other extreme of freedom of expression and the use of images to shift power balances and create or portray empowerment.
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