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Essay / Research Paper Abstract
A 4 page book review of Gary Ferraro's text The Culture Dimension of International Business (2003). Ferraro first lays out the need to understand other cultures on a practical level, defining culture and showing how the interplay of anthropological theory and business is crucial to success in the global marketplace. He then takes a fourfold approach in discussing the complex and varied ways in which culture intersects with the topic of international business, demonstrating the extreme usefulness have being culturally competent in today's business world. No other sources cited.
Page Count:
4 pages (~225 words per page)
File: D0_khferr.rtf
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pointed out that when a Japanese business embarks on a joint venture with an American company, they "send 24 people here to learn everything" that can be known, while the
US company sends one person to Japan to "tell them everything" that they should know (Ferraro 17). As this illustrates, Americans, and other Westerners as well, tend to discount what
other cultures can teach us and this attitude will not wash in the international marketplace. As this indicates, Ferraro first lays out the need to understand other cultures on a
practical level, defining culture and showing how the interplay of anthropological theory and business is crucial to success in the global marketplace. He then takes a fourfold approach in discussing
the complex and varied ways in which culture intersects with the topic of international business, demonstrating the extreme usefulness have being culturally competent in todays business world. The first
section of the book is concerned with making connections between theoretical approaches to anthropology and the topic of international business (Ferraro vi). In this regard, the second chapter offers an
insightful and probing examination of the concept of culture and what specific generalization about culture hold true throughout human society, as well as the implications of these generalization for international
business. The topic of cultural competence is rather overwhelming as there are thousands of cultures throughout the world. Ferraros conceptual approach to culture offers the reader a practical means for
addressing cross-cultural realities. The next section deals with how to understand cultural patterns, looking at both verbal and non-verbal communication. This discussion shows how easy it is to fall
into the trap of miscommunication with business people who not only do not speak English, but also have different ideas, attitudes, worldviews and priorities. In this section, Ferraro critically examines
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