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Essay / Research Paper Abstract
This 14 page paper is written in two parts. The first part of the paper looks at the concept of corporate social responsibility discussing what it is or why companies may choose to adopt it, frameworks may be used as guidance and essential elements of corporate social responsibility strategies. The second part of the paper looks at the concept of energy management, examining why and how it takes place and uses the example of Hewlett-Packard to demonstrate energy management in practice. The bibliography cites 12 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TECSRenergy.rtf
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Unformatted sample text from the term paper:
public relations exercises and limited media revelations. Where the public perceive a company as socially responsible with the associated underlying values they are likely to see the company in a
more favourable light, their purchasing decisions may be positively impacted and the firm may be more resilient to negative publicity due to the positive preconceptions (Kotler, 2003). This alone gives
a firm the motivation to adopt a corporate social responsibility. However, when looking at the purpose of corporate social responsibility (CSR) and CSR programmes, the origins of the concept
can be considered. The concept of CSR it is current incarnation can be traced back to the beginning of the twentieth century where wealthy business people, such as Carnegie, believed
that company should have wider remit than simply making profit (Frederick, 1992). It was out of concern regarding the imbalance of power that was created by firms were increasing in
size and power that antitrust legislation was introduced in many countries in order to limit the actions and leverage of companies in the interests of society (Holmes, 1997).
Concerns in this area and the development of the concepts have led to two general principles which formed the core aspects of social responsibility
today; these are the charity principle and stewardship principle (Frederick, 1992). The charity principle has its foundation in the idea that there is within a society who have resources should
take have less fortunate which may be argued as originating from practice of corporate philanthropy (Frederick, 1992). Arguably, corporate philanthropy cannot be
seen in the same context as corporate social responsibility due to the difference in the underlying concepts, corporate philanthropy is not based on any obligation or duty was corporate social
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