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Essay / Research Paper Abstract
This 4 page paper explores the role of the communications professional, looking at the different tasks and factors that any communications professional will have to consider when undertaking their job. The paper considers this specifically from the perspective of a professional, such as a journalist, market or PR working in the UAE, but the theory is applicable to all processionals in all countries. The bibliography cites 4 sources.
4 pages (~225 words per page)
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Unformatted sample text from the term paper:
or even a government. In todays multimedia world it is not only actions and policies that matter but also the way these are perceived by stakeholders, which requires active management
of communication. It is for this reason that communications professionals are increasingly important. This is true in all countries including the United Arab Emirates. To look at the role
of communications professionals we first need to define what is meant by communication. Communication is defined by the dictionary as "The exchange of thoughts, messages, or information, as by speech,
signals, writing, or behaviour" (Dictionary.com, 2005). From this we can see communication can take place in a range of conscious and unconscious models, either directly or indirectly. This may
also take place in a unilateral manner, one to one, or one to many, or a bilateral manner where there is communication between parties rather than one way communication. We
also have to remember the way that communication may also be formal or informal, and vertical or horizontal (Philo and Miller, 2000). For the communications model some of these forms
are going to be more prevalent that other dependant on the type of role the communication professional holds. The role is unlikely to be on a one to one basis,
but more likely to be a one to many, this is true of all forms from public relations (PR) and journalism through to marketing. Direct and formal models are
also likely to be ore important, but the indirect models may also be important to marketing and PR where messages are shown by action that may or may not be
unrelated to the primary message (Schramm et al, 1971). The key differences in the communications professionals in different countries is the way that they are allowed perform their role.