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Essay / Research Paper Abstract
This 7 page paper provides an overview of the changing use of technology in advertising. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: MH11_MHTecAdv.rtf
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Unformatted sample text from the term paper:
globalization, has improved access to product information in countries across the globe. In fact, some of the United States largest companies, including Dell Computers, have sought methods for continued
expansion into international markets through the use of enhanced technologies. While businesses once concentrated primarily on research and development activities to stimulate
growth, many are now shifting their emphasis to new technologies and information access (Wang, 1995). Many predict that the future success of companies will be heavily dependent on the
rate of technological change which a particular company experiences in relation with the technological change experienced by its competitors (Wang, 1995). This rate of change of technology has not
only defined changes in production and access to product information, but has also determined new methods of advertising and marketing products to growing audiences. While both print advertising and
television campaigns remain a major part of the way in which products are marketed, an increasing focus on complex technologies, from the use of the World Wide Web to interactive
television marketing strategies, appear to be the wave of the future. Changing Technology and Advertising
Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate an international presence. The global marketplace is becoming increasingly information based
as companies shift their emphasis from local marketing and research and development to information and technology-based advertising strategies (Wang, 1995). Companies are setting the provision of information technology and
customer service as their goals and are using these as methods to enhance public views of their operations (Wang, 1995). Concurrently, customers are looking to the information systems technologies,
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