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Essay / Research Paper Abstract
An 8 page annotated bibliography. Brief
descriptions of the content of articles, books, and web sites relating to the degradation of business ethics that is exemplified by aggressive
advertising campaigns and changes in internal management structure the corporate sense of professionalism. Bibliography lists 15 sources.
Page Count:
8 pages (~225 words per page)
File: AM2_PPbusEt3.rtf
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Unformatted sample text from the term paper:
Jan/Feb). The Moral Behavior of Corporations. CJR. pp 53-54. An exploration of the moral behavior of corporations. The authors
emphasize that the management structure of corporations plays a primary role in determining the actions that corporation will take, how ethical and moral those actions will be, and how both
the company and others will be impacted by them. Barker, Stephen F. (1992, Spring/Summer). What is a profession?. Professional Ethics, Volume
1, Numbers 1 & 2. A rather lengthy article examining the definition of a profession verses an occupation. The author observes
that professional goals and personal desires can sometimes come into conflict yet that a true professional is able to overcome these conflicts and do what it is that needs to
be done to meet up to their professional commitment. He or she does so through a "tacit bargain", an arrangement between profession and society in which those who are
engaged in such profession benefit from a variety of factors as a result of that profession. Barker terms these benefits as "special rewards". Berkley Wellness
Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The University of California, Berkeley Wellness Letter, v10 n4 p2(1)
Written primarily from a medical perspective, this article also examines the ethical implications of aggressive advertising campaigns. It asserts that the tobacco industry has specifically targeted women in
its advertising campaigns. They have done so in full awareness that smoking is associated with a number of womens health problems, not the least of which is cancer.
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