Essays and Research Papers on Marketing

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The paper details for each term paper, essay, book report, dissertations and thesis on Marketing that are listed below include a description of the paper. the number of pages, and a sample of text.


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A 5 page paper that discusses Japanese products in America. Questions: Why does the American consumer prefer Japanese products? Why is there such a Japanese trade deficit in the automotive industry? Despite agreements signed in 1995, the trade deficit is as large as ever - or is it? What does this 'deficit' look like when ...

A 5 page paper that discusses Japanese products in America. Questions: Why does the American consumer prefer Japanese products? Why is there such a Japanese trade deficit in the automotive industry? Despite agreements signed in 1995, the trade deficit is as large as ever - or is it? What does this 'deficit' look like when ...

A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the alternatives suggested. Bibliography lists 11 sources.

Sprint PCS Marketing

  • 8 page paper

An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the ...

This 7 page paper looks at the British retail market to consider the decision that retailer may find themselves faced with. To illustrate this two case studies are used; Marks and Spencer's and Harvey Nichol's. The past and future strategies are considered along with the possible outcomes. The bibliography cites 6 sources.

A 10 page paper discussing the decision to adopt Buffalo wings as a standard menu item among pizza chains. Following continuous and sustained growth throughout the 1970s and 1980s, the pizza industry suffered flat growth and even pockets of decline in the early 1990s. Aging baby boomers, health concerns with high-fat foods and likely ...

Internet Advertising

  • 5 page paper

5 pages. Not only do consumers rate Internet ads as the least trustworthy, but they rate them as the most annoying as well. Unlike television ads or radio ads which you can simply ignore, the pesky banner and pop-up ads jump into your vision on every website, making it increasingly difficult to concentrate ...

This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than ...

An 8 page paper discussing this company's marketing strategies. Victoria's Secret is just over twenty years old and has been the nation's leading luxury lingerie retailer for more than half that time. The company and the products have an allure that are uniquely those of Victoria's Secret. The company is so entrenched in its market that ...

This 5 page paper discusses the importance of selecting color schemes in marketing efforts. Research has shown that colors convey messages and create emotional responses in people. Color selections has become a competitive advantage. Specific examples are included. Bibliography lists 4 sources.

A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.

A 9 page paper discussing Saks' need to enhance customer service. In all the verbiage surrounding Saks' new directions and experiments with new formats, there is not a hint that Saks has become any more committed to providing higher levels of customer service. A vice president discusses inventories, controls and the pursuit of private ...

5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists ...

Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists ...

8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.

An 8 page paper which provides a consumer behavior analysis of customers at Disney World. Information is also provided which illustrates some of their marketing approaches, as well as new developments, which has always proven successful for Disney. Bibliography lists 8 sources.

A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.

An 8 page paper. This is a tutorial paper that interweaves suggestions to the student throughout the sections of the paper. Topics include: decision-making frameworks, Shiseido Company, marketing plan for Shiseido in China, competitive analysis, marketing strategy. Bibliography lists 3 sources.

This 3 page advertising paper looks at two question originally provided by a student. The first concerns the use and possible responses of an advertising executive who wishes to use Pavlovian responses to an advertising campaign. The second looks at conditioning and reinforcement of human behaviour, and the different method that reinforcement may take. The ...

This 7 page paper looks at changes in Britain's supermarkets inclusive of strict government regulations and industry standards. Environmentally friendly products are discussed in light of the expansion of the British supermarket and its impact on the society and the economy. Bibliography lists 5 sources.

A 10 page paper that investigates customer satisfaction as related to airlines. Formal complaints to the Department of Transportation have increased so much that both this agency and Congress are considering additional laws and regulations to protect the passenger. The essay discusses customer dissatisfaction and provides possible reasons for the lack of response from ...

A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these ...

This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites ...

A 9 page analysis that examines three books on marketing-- Ogilvy on Advertising by David Ogilvy; Market Segmentation by Art Weinstein; and The Marketing Imagination by Theodore Levitt. Each book is examined, in turn, as to common issues that it shares with the others. No additional sources cited.

This potential plan has been developed for the Moose Club as a fundraiser within their local community. It has been designed to be fun for both volunteers and participants, with the added design factor of being repeated on a yearly basis. (Bibliography lists 6 sources.

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