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Essay / Research Paper Abstract
This 4 page paper discusses some of the factors that have to be addressed in order to construct a research interview for a company seeking to do business in a foreign country; the example used is Japan. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: D0_HVConRes.rtf
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Unformatted sample text from the term paper:
they go to the time and trouble (and expense) of developing it. Politicians want to know what people think about issues; airlines want to know if they should buy gates
at a new airport, and so on. All of these concerns have one thing in common: they need input from the consumer or potential consumer to help them decide what
to do. This paper discusses research techniques very briefly and then constructs a research interview for a company in business in Japan. Discussion The paper is asked to consider the
following: "Set the scenario for someone conducting the research" including describing the setting, the time, the interviewee and the questions to be asked. Thus, much of the decision making is
already out of our hands: we are going to consider face-to-face interviews only, eliminating the need to consider such other techniques as focus groups, email questionnaires and phone interviews. Narrowing
the project down in such a fashion does a great deal of our work for us. Were left then with the setting, who is to be interviewed, when these interviews
should take place, who should conduct them, and what questions should be asked. Many of these choices depend upon what we know about the culture of Japan, because we want
to ask questions that will elicit meaningful responses but not embarrass or insult the interviewee. That answers one of our questions immediately. Since we are setting the interviews in Japan,
but doing them for an American company, it is probably best to have an Japanese interviewer. Japan is a highly developed, very sophisticated and cosmopolitan culture, used to dealing with
foreigners, but there are many nuances to doing business there that are so subtle outsiders can miss them, and thus bias the interview. To take one example, a foreign visitor
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