Essays and Research Papers on Advertising Issues

An 8 page paper that includes these subheadings: Executive Summary; Target Markets and Strategies; Major Competitors and Market Shares; Degree of Success; Effectiveness of Marketing Strategies. Xerox is a brilliant innovator and a poor marketer. This is a company who is known as a technology innovator but it is also known for being unsuccessful in ...

8 pages. This is an interesting look at how the world of advertising makes the viewer believe that a product is used and approved by celebrities or well-known people in their ads. Consumers do tend to listen to a well-known personality recommend a product, not realizing all the while that the actor ...

A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.

This 10 page paper discusses the products and services which people don't want to buy online. Furthermore, this paper explains many reasons why certain products and services don't sell easily on the web compared to others. Bibliography lists 14 sources.

5 pages in length. Cigarette companies have been forced to change their campaign tactics because of federal rulings on where and how they may advertise their products. By relying on brand recognition, many cigarette companies are still able to advertise effectively without actually breaking any of the rulings that have been put ...

This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. ...

This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.

This 11 page paper assumes that an advertsing agency is about to sign a client and this paper serves as a detailed explanation of the proposed contract. Furthermore, the paper also explains why each section of the contract is included in terms of the theory behind the includion. Bibliography lists 4 sources.

8 pages in length. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. In spite ...

This is a 5 page paper discussing the use of digital manipulation and its perception and effectiveness in advertising. Historically, images produced by photographers and appearing in public print or advertising were taken largely by the public as true unaltered images. This being said, society today is well aware that digital technology allows for images ...

This 7 page paper looks at the traditional ad agency and how things have changed with the advent of new media. Interactivity is discussed in depth. Bibliography lists 5 sources.

This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer ...

A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.

This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.

This 6 page report discusses the dangers of both the advertising of a particular diet supplement, as well as the supplement itself. Most overweight Americans focus on their insecurity about their weight and their determination and most want to find the proverbial “quick fix.” Bibliography lists 7 sources.

This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better ...

A 5 page paper which examines the negative affects that advertising has on young women due to false images of beauty. The paper examines articles and presents a hypothetical research model for investigating the affects. Bibliography lists 3 sources.

An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a ...

7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast ...

This 15 page paper begins by providing data about the population of children in the U.S., divided into age groups. The paper then discusses the astounding buying power of children under the age of 18, both in terms of direct purchases and in terms of influencing parents' purchases. Data are then reported regarding the types ...

3 pages in length. Upon examining William Lutz's "With These Words, I Can Sell You Anything" and George Orwell's "Politics and the English Language," is becomes quite clear how people from all walks of life are equipped to manipulate words in order to achieve their objectives. Lutz focuses upon the advertising industry, while ...

An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the ...

12 pages in length. In the postwar years, there was a huge boom in the consumption of mass produced goods for the home heavily promoted by the manufacturing industries through a combination of advertising increased attention paid to the aesthetic stylization and display of commodities. Since the main purchasers of these goods were ...

This 3 page paper summarizes three essays by Becker, Drucker, and Schlosser on the use of propaganda by China and the United States to manipulate the general public. Contrast and comparison. Bibliography lists 3 sources.

This 3 page paper discusses the insidious nature of advertising in America. Bibliography lists 1 sources.