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Essay / Research Paper Abstract
3 pages in length. Upon examining William Lutz's "With These Words, I Can Sell You Anything" and George Orwell's "Politics and the English Language," is becomes quite clear how people from all walks of life are equipped to manipulate words in order to achieve their objectives. Lutz focuses upon the advertising industry, while Orwell discusses the broad use of verbal adaptation within the political arena, with both clearly illustrating how what one hears is not always what the speaker has intended the listener to perceive. Bibliography lists 4 sources.
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3 pages (~225 words per page)
File: LM1_TLCLutzO.rtf
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Unformatted sample text from the term paper:
Language, is becomes quite clear how people from all walks of life are equipped to manipulate words in order to achieve their objectives. Lutz (2002) focuses upon the advertising
industry, while Orwell (1946) discusses the broad use of verbal adaptation within the political arena, with both clearly illustrating how what one hears is not always what the speaker has
intended the listener to perceive. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at centurys end, Lutz
(2002) provides the reader with a significantly better understanding of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for
such advertising success. In the beginning, advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since
marketing campaigns have utilized ethically questionable tactics to sell the companies products. "Consumer capitalism began in the late 19th century with the opening of the first department stores and
increased with the growth of advertising and retailing. Consumerism is an artificial appetite, and its values have replaced earlier religious and political ideals" (Lapham, 1993, p. 10). Fast-forward
to the twenty-first century and Lutz (2002) points out how targeting specific markets is now achieved by verbal manipulation. "The next time you see the ad that says that
this dishwasher detergent leaves dishes virtually spotless, just remember how advertisers twist the meaning of the weasel word virtually. You can have lots of spots on your dishes after
using this detergent and the ad claim will still be true, because what this claim really means is that this detergent does not in fact leave your dishes spotless" (Lutz,
...