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Essay / Research Paper Abstract
This 5 page report examines the opportunities available to small business through maintaining a website and marketing via the Internet. Bibliography lists 10 sources.
5 pages (~225 words per page)
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Unformatted sample text from the term paper:
As a result, small companies, sometimes as small as one or two people are developing and introducing ingenious websites to increase their cyberspace sales. According to Jennifer Sucov (1997)
an amazing opportunity for profit and growth is and has been presenting itself. Electronic marketing and exchange, say Internet analysts such as Sucov (1997), could swell to $300 billion by
the year 2000, which means the purchasing habits of consumers will be changed forever and allows even the smallest firms to expand their reach (and customer base) significantly firms (pp.
38). The always growing numbers of entrepreneurs who do business through the Internet are learning that in cyberspace no one knows youre small. In fact, Sucov notes (pp. 36), the
Net can be more valuable to small firms than to large ones, because it gives them the kind of national and global reach they might never afford any other way.
Take the case of Joe Martin, Jr., age 24 of Yarmouth, Maine. His company, the Maine Bear Factory allows internet customers to design their own stuffed animals and toys.
Martins website has allowed him to operate online, literally, seven days a week, 24 hours a day. For example, an insomniac could log on to Martins bear site in
the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and pay for the order -- all in a matter of
minutes. The perfect (and thoughtful) gift purchased at 3:00 in the morning while wearing pajamas . . . a bargain for the typically time-starved American.
Close to 150,000 small businesses maintain websites and that number is expected to grow rapidly. These small business owners and entrepreneurs use the Net to advertise, market