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Essay / Research Paper Abstract
This 13 page paper considers the role of top management. The paper discusses the statement that “the key function of top management is to establish a strategic vision, mobilise support, generate enthusiasm for change, organise resources and channel effort and energies towards agreed objectives”. The paper discusses this statement with regard to the British National Health Service (NHS), a public body. The bibliography cites 16 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TENHSman.rtf
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energies to specific objectives. In any commercial environment this is a difficult task, however, when the organisation is a public body, such as the National Health Service, issues of accountability
and central government set goals complicate the situation. Under this situation there is not the same level of flexibility and as such issues such as strategic vision may be more
limited and many other decision will not be in the hands of the management. In looking at the issue is strategic visions and strategic management the ideal starting place
is to consider what this term means. A dictionary definition of strategy reads "1. The art of war. 2a, The management of an army or armies in a campaign..... 3,
A plan of action or policy in business or politics" (Oxford Concise English Dictionary 1991:1205). When considering strategic management and strategic vision the validity of applying the former definitions to
the later must be considered, and to what extent can they concur within the public domain. It can be argued strategic thinking for businesses only emerged in the western
world in the 1920s with Alfred Sloan in such companies as General Motors. However, the first civilian use of the word strategy was by Socrates, in a political context. The
study of military strategy is ancient, examples include; Sun Tzus The Art of War; (circa 500BC), Alexander and Philip at Chaeronea in 338BC (Mintzberg et al, 1998), and then later
with The Prince by Nicolo Machiavelli c.505. Strategic vision and strategy in all of these studies have certain common traits, all call for clear and defined goals consolidated by
decisive action which retains the flexibility to respond to changing circumstances, along with the ability to analyse the situation and utilise original thinking. If the context of these writings
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