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Essay / Research Paper Abstract
This 10 page paper looks at the retailing clothing industry in the UK, focusing on the value segment of the industry. The paper examines the industry using a PEST analysis to look at the political, economic, social and technological influences on the industry. Following this primary research is simulated, looking at the perceived position of four major retailers in the value segment; Primark, George (Asda), Tesco and TX Maxx. They are examined in terms of perceived cost, quality, buying preference and up to day fashions. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEValCloUK.rtf
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Unformatted sample text from the term paper:
many retailers and labels have changed as tastes and fashion has evolved and microenvironment factors have impacted on both suppliers and consumers. For forms to compete successfully it is essential
that they keep up with the fashion styles that their customers demand and are able to adapt to the times. The potential of this type of failure was seen
with the way Marks and Spencer lost market share in the 1990s when it failed to adapt and change and the customers it once had disappeared leading the company into
looses and a long recovery period. However, as the industry is large and fast moving it was possible for the form, to recover. This indicates the importance of image and
positioning in the industry in order to get sales. The retail clothing is the UK is large, and before looking at the way that some of the major players
in todays market are positioned it is useful to look at the industry as a whole and the influences in that industry which will reveal an increasing growth in the
value clothing segment. 2. Environmental Analysis The retail market for clothing and footwear the United Kingdom is estimated to be worth a total of ?48.55 billion in 2007, with
the footwear market accounting for ?6.1 billion of sales in the closing market making of the remaining ?42.45 billion (Just-Style.com, (a), 2008). There have been a large number of
influences on the industry; a good framework which can be used to examine these is a PEST analysis. This looks at the tool, economic, social and technological influences on an
industry. 2.1 Political Influences There have been a large number of political influences. Increased political trading has resulted in a high number of barriers to trade being reduced as a
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